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Lori Senecal, An Example To Follow

The Quantum Leap award for leadership and innovation is only given to the most surprising names. They have to have a strong story of reform, overcoming boundaries and impressive career. These qualities are well deserved to the newest CEO of the Crispin Porter + Bogusky agency (CP+B), Lori Senecal.

Having earned her bachelor at the McGill University in Marketing & Finance, she soon got her position as co-founder of McCann Erickson and was also later Global Chief Executor and President of two other McCann branches. She was no stranger to success at that time.

Being a member of the Ad Council Board of Directors, she already started with an impressive career. Her newest position in CP+B is an honor to her, as she looks forward to leading their team and putting her experience in practice. She has already developed and planned strategies for dozens of renowned companies like Coca-Cola and Nestle. Her top position as the President of McCann Worldwide, leading an office in NY, Ms. Lori Senecal was already improving the companies she worked on and increasing their profit with financial strategies. She transformed small teams into large rooms with branching sectors, especially during her time at kbs+, where she turned a team of 250 people into more than 900 workers in that same office.

In 2014, she was awarded the title of “Women to Watch,” by Advertising Age. This reward is given to women that are showing surprising results in their respective careers. Lori is one of them.

Other occupations she had: Chairman and CEO of Kirshenbaum Bond Senecal + partners, for five years (and later for an additional year), as well as President and CEO of MDC Partners. See,

Living in New York, Lori Senecal is an example of taking for people that are starting their career in the financing market. With dedication and the right eye for planning ahead, she has conquered what many didn’t with more years of experience.

In a report by Campaign Live, during her position in CP+B, she helped the company branch their operations to Beijing in late 2016. By opening an office in Beijing, they would be serving two additional global accounts, and this decision has the finger of the global CEO Ms. Senecal.

Lori has many online recommendations in her page on LinkedIn. These vary in “Digital Strategy,” “Integrated Marketing” and “Advertising.” Her collaborations with many companies have led her to form tons of contacts and networks with people in the business, improving her chances to keep growing in the field as year’s progress. Information on this article sourced from Lori’s page.

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MB2 Dental Solutions Supports Its Dentists With A New YouTube Video Series

MB2 Dental Solutions, based in Carrollton, Texas, is a dental management company that partners with dentists in six states. They recently announced “We Are Dentistry” which is a series of videos that will be appearing on YouTube. Each episode is shown as a documentary and shows the day-to-day life that dentists have. The episodes will highlight their experiences, struggles in the field of dentistry, and the passion that they have for the profession.

Dr. Chris Villanueva is the founder and Chief Executive Officer of MB2 Dental Solutions. In a statement about “We Are Dentistry”, he said that he wanted to show people what dentists are really like so that dental care is humanized. He said that the dentists his company works with are great people who also have a lot going on in their lives besides their work. He said that each video will feature a dentist who talks about their lives, work, and what compels them. The “We Are Dentistry” series will be shown in six parts, which each month featuring a new episode.

The first video in the series has Dr. Mary Courtin as the featured dentist. In the video she talks about her other activities including being a dedicated mom, jogger, and dog breeder. Some of the video takes place in her home and includes her husband, children, and some of the puppies she is currently raising. She also talks about how she creates a work-life balance and the challenges she faces doing so.

MB2 Dental Solutions partners with dentists in order to allow them to free up their time and resources in order to spend more time helping patients. These dentists maintain 100% clinical autonomy because MB2 Dental Solutions was created by dentists who know what other dentists are looking for in a dental services organization.

Among the services that MB2 Dental Solutions offer dentists are human resources, compliance, IT, marketing, and billing & collections among other services. Basically, anything that isn’t the dentist-patient relationship can be handled by the staff of MB2 Dental Solutions.

Dr. Villanueva started MB2 Dental Solutions after working as a dentist himself for several years, in both a solo practice as well as a corporate setting. He has said that both models have their plusses and minuses. Corporate dentist have more access to technology and economy of scale while solo practitioners have greater autonomy. MB2 Dental is meant to offer dentists the best of both worlds.



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How To Keep Up With Your Online Reputation

Keeping updated with what people are saying about your business is not always easy. When you read reviews about yourself you never even knew it existed, it’s scary to think that such reviews have been hanging around there so often. Your online reputation is going to define what your business is noticed out to be, but there are ways you can keep a lookout of your brand and get on the right track.

Google Alerts

This smart little tool from Google is beyond helpful because you can type in a phrase or keyword, and whenever anybody types that onto the web and it pops up, you are alerted of the content. So your brand name being brought up on a review site you can keep up with through Google Alerts.


If you are a local business just getting started, it’s hard to know which review sites are using your brand name. If you haven’t taken ownership of your company name on several big sites, Yext can help you out on doing so. Simply type in your number and business name, and they can help you locate all the sites you are on so you can take ownership of those listings.


A great tool to use is the famous site Instagram and to utilize the power of hashtags. When you want to build a bigger brand name and spread the word, you can encourage users to utilize hashtags to create a branding component to your business. Keeping up with Instagram is the way to building your brand name and improving social media outreach.

The key to protecting your company is to know what people are saying and to understand what is going on with your brand. Online reputation is a huge thing with businesses today, and you need to know what you can do to save your company from dying down in case somebody says anything bad about your company. The tools above are known and explained to be the best online to help you gather information and know what others are talking about when they bring your brand into the picture.

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The Brad Riefler Way of Investing

There are a ton of people that are looking for that golden opportunity to invest. Many people find themselves in a place where they are not able to make the most of their money because they just don’t know how to invest it. Brad Reifler has tips for these investors that are scared to build up their portfolio on their own.

According to Crunchbase, one of the most interesting things that Brad Reifler has stated with his investment tips is to make sure that you know who is handling your money. That is the worst thing that people can do when it comes to investing. They give the money to someone else and set their financial goals on auto pilot.

People should never completely turn their financial future into the hands of others. Brad Reifler believes that people that are investing in stocks should know something about stocks. The person who is spending all their money investing in annuities should be familiar with annuities. He does not believe people should simply throw caution to the wind and invest in something that they know nothing about.

According to PR News Wire, diversity is another thing that Brad Reifler believes in. He has worked in financial investing long enough to know that the smart investor spreads their Investments. This is what he tried to make his clients aware of when he built his company. He wanted them to know that they have options to explore.

He did not want anyone to settle in their comfort zone. He wanted people to expand their knowledge and learn even more. This would be the thing that made him successful in building portfolios. Brad Reifler believed it is wise to have an alternate plan when the market is sluggish.

The option for investors are bountiful. Information is also widely available for the number of options that are out there. Investors should take some time to research what they want to invest in on the internet.

This wealth of information is able to help any investor make a better decision about what they put their money into. Smart investors are smart enough to gain knowledge.

Learn more about Brad Reifler:


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Kim Dao Writes a Song

When Kim Dao was a little girl, her parents gave her piano lessons. She still plays the piano sometimes. Kim Dao plays a Yamaha piano. She thinks she plays piano badly now since she had given up her lessons when she was 16. She regrets not continuing. Playing the piano for hours everyday, she was ready for her piano exam. Mostly, Kim Dao plays instrumental pieces. She played a song called Every Heart by BOA. Kim Dao played the one song she wrote, an instrumental. She wrote it in high school. Although Kim Dao wrote many songs, this was the only one she completed and claimed it had many mistakes in it. After about two or three years, Dao sat down at the piano and played it for us. She said that she composed the song with a friend. Dao claimed her songs had lyrics her friend wrote that she had misplaced.


When Kim Dao was in high school, she had a You Tube channel that she doesn’t like to talk about. She used it to display her piano playing abilities. She said if anyone is interested, they can find the link at the bottom of this video. She says the video quality was not as good as it is today. Their channel might be still up. Judging by the quality if the music, Kim Dao must have invested a lot of time in playing the piano during her youth. She claims she plays badly, but most people can’t tell.







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Lawyers Like Jeremy Goldstein Set To Benefit From The Newly-Launched Online Service

According to a research survey undertaken by Thomson Reuters working with, 38% of the entire population uses the Internet to find answers and solutions. Buoyed by this impressive numbers and of course thinking of means and ways to capitalize on such a lucrative market, the New York State Bar Association via its arm, the Lawyer Referral and Information Service(LRIS), went ahead to launch an online portal that connects clients with world-class attorneys like Jeremy Goldstein in the wink of an eye.


Hussle-Free Prospecting


In an article shared on, the NY Legal State Bar President, Claire P. Gutukunst, termed the web-based application developed as a pressure reducer of sorts. Plus, he says, the client rests assured of getting matched to the perfect lawyer regarding rates, proximity and most important, your exact case details.


Here’s how one gets started to using this impressive online portal powered by


  • Log in to the official page at and create a profile
  • Fill in your names, addresses and the nature of your legal concern


What Happens Next?


If you happen to live in one of the close to twenty states, LRIS has offices; then you get a reply in a few hours indicating a possible lawyer match. In a dramatic departure from protocol, the clients don’t get to pay even a single dime for the connection to the certified attorney. However, they’ll end up paying $70 per hour as legal consultation free for the first session. Certain groups of people, for instance, veterans, and unemployed workers get special rebates as is stipulated by the law.


The current Chairman of the Lawyers Referral and Information Service (LRIS), Elena Jaffe Tastensen is quoted encouraging all practicing attorneys to submit their credentials to the Bar. Joining the online portal will expose them to more clientele for free.


About Jeremy Goldstein


Mr. Goldstein founded the legal firm Jeremy L. Goldstein & Associates in June 2014. The New York University School of Law Doctorate recipient previously used to work in established NY firms like Shearman and Sterling LLP and at the Wachetell, Lipton, Rosen & Katz outfit in the Big Apple as well.


The seasoned lawyer, Jeremy Goldstein is a respected writer. You can find his legal notes published on the Harvard Law Review online version. Goldstein is a graduate of both Cornell and the University of Chicago where he went for his Masters and Undergraduate degrees in BA, Arts, Arts History.



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Are Passive Index Markets A Good Option?

In a recent article that was published on CNBC online by Timothy Armour covers the topic of well-known investor and billionaire Warren Buffett’s investment strategy challenge that was issued to a group of prolific hedge fund managers. He claimed that he would be able to see a better overall return from investing in the S&P passive fund index as opposed to their approach. He ended up collecting on his bet which was simply to prove that investors were getting the short end of the stick by many of the available funds that are on the market.

Warren Buffett issued a letter that stated his opinion on the issue. He said that there are too many poorly performing or mediocre mutual funds out there that are not showing the type of returns that Americans should be seeing, especially those that have already or are about to retire. He also went on to say that many underestimate are simply not educated about passive index investments. A good return over the long run is what will be most beneficial to those that need a nest egg for retirement. Timothy Armour disputes his viewpoint, however, and he claims that the passive index market is not a safe strategy for the average American to see a safe return. Passive index markets are not safe from a down market.

Read more on and Bloomberg

Timothy Armour is the Principal Executive Officer at Capital Research and Management Company. In addition, he also serves as the Chairman and the Director. He serves as the Chairman for The Capital Group Companies as well. He is and Equity Portfolio Manager by trade and has worked in the industry extensively. Mr. Armour has spent his entire professional career with Capital Management and entered their Associate Program initially. He has served in many different positions and has an in-depth understanding of the industry and that company in particular which makes him a highly capable leader.

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Nationwide Title Clearing, Inc. Continues to Blaze the Trail

Nationwide Title Clearing, Inc. is a leading wholesale title and document processing company that was established in 1991 and today is the largest lien release and assignments provider in the world. Nationwide is the key choice of eight out of the top ten retail mortgage and banking organizations in the United States.


As with most successful companies, a big key to its success is its employees. Nationwide has over 570 exceptionally trained employees who are at the top of their game. They are very well trained and even have an additional 100 advanced training modules which help with advancement to supervisor and management positions.


Employees like working at Nationwide, and they tend to stay. The working environment is challenging in the scope of what the employees accomplish, but it is a very positive experience when the amount of backup and technology is taken into consideration. Everything is at the fingertips of a service employee, which makes their job more predictable and convenient.


For the past five out of six years, Nationwide has been voted by an independent agency to be among the top 100 best places to work, as pointed out by the Tampa Bay Times. That is an honor that not may companies would receive in a lifetime, set alone for several years in a row.


In a recent interview at a national convention, Nationwide CEO John Hillman was sharing some of the attributes of Nationwide’s rise in the mortgage industry. He mentioned the stress that the work requirements could put on employees if they didn’t have a way to compensate. The standards are high, but the ability to offer programs that make work fun is very important in a high stress, detailed type of work that is required in the mortgage industry.


Hillman went on to say that the industry talks a lot about compliance, but it is not always the final result that everyone hopes it will be. He said that the key is for individual companies to set the objects at the high point and then publically address the issues and meet the objectives. That will solve any compliance issue when it is successful.


Nationwide ranks in the top 500 fastest growing companies in America and it doesn’t seem like that is going to slow down. When you are in great demand, you simply create the infrastructure to handle it and plan for more growth. Nationwide is certainly poised to do just that and the future looks very bright indeed.


For more information, visit


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The Natural and Organic EOS Lip Balm is Steadily Rising to the Leader in the Industry

In the past decade, things have drastically changed in the lip balm industry, and it can all be attributed to the sensational new EOS Lip Balms that have hit the market. Chapstick, original, cherry or mint, has been the leading lip balm for many years, in fact, it was the only lip balm besides the cheap generic brands.

EOS Lip Balm is a unique lip balm that comes in over 15 different flavors, which makes it very intriguing for the oversaturated market and the millennials who have adopted the new EOS lip balm products. One of the defining differences of the EOS or Evolution of Smooth products is that they are not buying into the cylindrical containers that Chapstick is known for.

EOS has designed a pretty, sassy round container that allows the user to apply the balm from a pretty little container. EOS also adds a fragrance to match the flavor in their products, so as they are used an inviting fragrance enhances the user as well.

It was seven years ago that EOS Lip Balm began to occupy the shelves in Walgreens, Walmart stores, and Target. Celebrities like Miley Cyrus, Christina Aguilera, and Kim Kardashian began using the little balls of balm and were seen with them everywhere. Then the latest thing in lip balms hit the beauty magazines and the L.A. fashion world, and EOS became second only to Burt’s Bees Lip Balm.

EOS Lip Balm is organic, which is presently in high demand. Today, it sells over 1 million units a week, and management has strategic plans for the future. As the lip care market is expanding and growing at a steady pace, EOS market researchers project that by 2020 sales will exceed $2 billion, which is outstanding for the lip balm company.


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How Kate Hudson’s Fabletics Beat Out Amazon

It’s been an incredible four years for Kate Hudson. The famous movie star launched Fabletics, her athletic apparel brand, in 2013 and has watched the business grow to unbelievable success. Today, the company manages to outsell Amazon’s athletic apparel department which is no easy feat.


It all started when Hudson noticed a growing trend in the fashion world. “Athleisure,” which refers to the incorporation of athletic apparel into everyday wear, was becoming all the rage. Hudson, a self-proclaimed workout fanatic with millions of Instagram followers, came up with the idea of launching a workout apparel company that existed exclusively online.


She set up the e-commerce website based on the subscription service model. Customers can visit the website and browse through hundreds of sports bras, leggings and other clothing items or they can sign up to become VIP members. Upon joining the VIP membership, customers are asked a series of questions relating to their fashion tastes as well as their favorite types of workouts. Then, each month, Fabletics selects a complete workout outfit for them and sends it to their door for only $49.95 per month. Shipping is free and VIP members can opt out at anytime.


This convenient way of shopping combined with Fabletics’ stylish and high-quality clothes have earned the company an enviable reputation. VIP members like Heather and Joanie from The Krazy Coupon Lady and Teri Hutcehon from are glad that they decided to join the membership program. Upon receiving their first outfits, they were pleased to discover that Fabletics items are made with quality fabrics. Plus, Fabletics did an excellent job selecting outfits that fit their own unique styles.


Thanks to the success of this subscription service model, Hudson was able to invest in several brick-and-mortar stores across the country. These physical Fabletics stores exist as reverse showrooms, a concept launched by Apple. Customers can try on the Fabletics clothes in the store and then sign up to become VIP members online. When customers try on an item, that item is added to their online shopping cart. According to Fabletics data, 25 percent of customers who purchase an item in a physical Fabletics store end up becoming VIP members.


This strategy has proven to be successful. Currently, Hudson is planning to launch another handful of physical Fabletics stores across the world. It’s safe to say that Hudson has found her true calling in life as a bold and fearless entrepreneur.