The Quantum Leap award for leadership and innovation is only given to the most surprising names. They have to have a strong story of reform, overcoming boundaries and impressive career. These qualities are well deserved to the newest CEO of the Crispin Porter + Bogusky agency (CP+B), Lori Senecal.
Having earned her bachelor at the McGill University in Marketing & Finance, she soon got her position as co-founder of McCann Erickson and was also later Global Chief Executor and President of two other McCann branches. She was no stranger to success at that time.
Being a member of the Ad Council Board of Directors, she already started with an impressive career. Her newest position in CP+B is an honor to her, as she looks forward to leading their team and putting her experience in practice. She has already developed and planned strategies for dozens of renowned companies like Coca-Cola and Nestle. Her top position as the President of McCann Worldwide, leading an office in NY, Ms. Lori Senecal was already improving the companies she worked on and increasing their profit with financial strategies. She transformed small teams into large rooms with branching sectors, especially during her time at kbs+, where she turned a team of 250 people into more than 900 workers in that same office.
In 2014, she was awarded the title of “Women to Watch,” by Advertising Age. This reward is given to women that are showing surprising results in their respective careers. Lori is one of them.
Other occupations she had: Chairman and CEO of Kirshenbaum Bond Senecal + partners, for five years (and later for an additional year), as well as President and CEO of MDC Partners. See, http://www.adweek.com/brand-marketing/lori-senecal-named-president-ceo-mdc-partner-network-159416/.
Living in New York, Lori Senecal is an example of taking for people that are starting their career in the financing market.
In a report by Campaign Live, during her position in CP+B, she helped the company branch their operations to Beijing in late 2016. By opening an office in Beijing, they would be serving two additional global accounts, and this decision has the finger of the global CEO Ms. Senecal.
These vary in “Digital Strategy,” “Integrated Marketing” and “Advertising.” Her collaborations with many companies have led her to form tons of contacts and networks with people in the business, improving her chances to keep growing in the field as year’s progress. Information on this article sourced from Lori’s About.me page.