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How Kate Hudson’s Fabletics Beat Out Amazon

It’s been an incredible four years for Kate Hudson. The famous movie star launched Fabletics, her athletic apparel brand, in 2013 and has watched the business grow to unbelievable success. Today, the company manages to outsell Amazon’s athletic apparel department which is no easy feat.

 

It all started when Hudson noticed a growing trend in the fashion world. “Athleisure,” which refers to the incorporation of athletic apparel into everyday wear, was becoming all the rage. Hudson, a self-proclaimed workout fanatic with millions of Instagram followers, came up with the idea of launching a workout apparel company that existed exclusively online.

 

She set up the e-commerce website based on the subscription service model. Customers can visit the website and browse through hundreds of sports bras, leggings and other clothing items or they can sign up to become VIP members. Upon joining the VIP membership, customers are asked a series of questions relating to their fashion tastes as well as their favorite types of workouts. Then, each month, Fabletics selects a complete workout outfit for them and sends it to their door for only $49.95 per month. Shipping is free and VIP members can opt out at anytime.

 

This convenient way of shopping combined with Fabletics’ stylish and high-quality clothes have earned the company an enviable reputation. VIP members like Heather and Joanie from The Krazy Coupon Lady and Teri Hutcehon from afoodiestaysfit.com are glad that they decided to join the membership program. Upon receiving their first outfits, they were pleased to discover that Fabletics items are made with quality fabrics. Plus, Fabletics did an excellent job selecting outfits that fit their own unique styles.

 

Thanks to the success of this subscription service model, Hudson was able to invest in several brick-and-mortar stores across the country. These physical Fabletics stores exist as reverse showrooms, a concept launched by Apple. Customers can try on the Fabletics clothes in the store and then sign up to become VIP members online. When customers try on an item, that item is added to their online shopping cart. According to Fabletics data, 25 percent of customers who purchase an item in a physical Fabletics store end up becoming VIP members.

 

This strategy has proven to be successful. Currently, Hudson is planning to launch another handful of physical Fabletics stores across the world. It’s safe to say that Hudson has found her true calling in life as a bold and fearless entrepreneur.

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Adam Milstein: Real Estate Investor, Philanthropist, and So Much More

Adam Milstein was born in Israel. When he became of age, he served in the IDF during the Yom Kippur War. After leaving the IDF, he attended the Technion and graduated in 1978. Wanting to further his education, he moved the U.S.

In 1981, Adam Milstein began in attending the University of Southern California. In 1983, he earned his MBA and began working in Commercial Real Estate. Currently, Adam is a Managing Partner at a private commercial real estate investment firm. The company, Hager Pacific Properties, is a place where Adam can use his experience in a way that he wants.

Even though Adam has achieved much success, he still remembers where he came from. One of his many philanthropies is helping the thousands of Israeli-Jewish-American families in the U.S. Along with his wife, Gila, another native of Israel, he has founded and supported several organizations that aim to keep Jewish traditions and customs alive.

According to Jewish Journal, when Adam Milstein first arrived in the U.S., he dreamt of giving his family everything he didn’t have as a child. While working toward his MBA in entrepreneurship, Adam noticed several people coming to campus and trying to recruit young professionals.

Even though these recruiters had been in the working force for years, Adam felt that they weren’t offering him what he was worth.

Having considered the recruiters’ offers, Adam Milstein decided to venture out on his own. He started out as a Real Estate Commercial broker and saw three years of substantial success. His fourth year in the industry and he decided to become an investor. The switch from broker to investor didn’t bring much change to Adam’s life.

The main difference in the switch is that as an investor, he is now left with a lot of spare time. Rather than try to fill that spare time with meaningless endeavors, he dedicates much of his time to charities and philanthropies.

He also uses that spare time to bring ideas and dreams to life. He pushes himself and others to achieve the impossible.

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Madison Street Capital Begins 2017 on a High Note

Introduction

Madison Street Capital recently announced that they were the exclusive financial advisor to ARES Security Corporation. They helped to arrange a subordinated debt and minority investment. ARES Security is based in Vienna, Virginia. It provides security risk management software to ensure safety for clients. Corbel Structured Equity Partners acted as the investors and providers of the debt facility. The announcement was announced by Charles Botchway who is the CEO of Madison Street. He said that Reginald McGaugh led the transaction. Reginald McGaugh is a Senior Managing Director of Madison Street Capital.

 

McGaugh stated that he had enjoyed working with Ben Eazetta who is the president and a shareholder of Ares Security. He said that Ares Security had a professional management team and board that worked with them to find the right financier. McGaugh recognized the company’s position as a leading provider of high-end technology solutions which are used to secure critical assets. Mr. Eazetta stated that he was glad about how Madison Street had gotten the job done and how they had worked together in 2016. He mentioned that their level of professionalism and attention to detail from start to finish impressed him the most.

 

Madison Street Capital reputation

Corbel Capital Partners is a structured equity fund with close to $100 million under management today even though it was launched in 2013. The firm typically makes minority investments in profitable private companies. This is why they were best suited to work with Ares Security. Ares decided that Corbel was the best fit for them and they were the most appropriate to structure their investment. This is because they had a flexible capital package and proved that they would be supportive throughout the course of the partnership. The deal allows Ares Security to continue realizing significant sales and to achieve its growth targets.

 

Madison Street Capital is an investment banking firm that was started in 2004. Some of the services that Madison Street Capital provides include corporate advisory, mergers, acquisitions, tax, and corporate planning. They have acted as advisors to some of the largest deals that have happened in the past decade including Dowco’s acquisition of Acuna and the merger between the Spitfire Group and DCG Software Value.

 

The company has also won numerous awards for the stellar work and services that they have provided to clients. The company was recognized at the Annual Turnaround Awards this year. The company’s headquarters is in Chicago. The firm has expanded to several locations worldwide including Asia and Africa. Madison Street Capital has also been involved with some charitable organizations since the company was started. They support the United Ways of the Midwest and South Disaster Fund which funds disaster relief efforts.